Define your vision, mission and business goals.
Marketing starts with understanding your target segment then create your product, price, place and promotion strategy.
Creating winning themes is essential to be successful in the RFP process.
Answering questions about what IT infrastructure does your company need or how to integrate a new IT system may not be a simple task.
Developing your own software or managing your outsourcing vendor through this process will require rigor and understanding of such process.
Technology is advancing at unprecedented speed and transforming your business requires good long-term and short-term management of your transformation.